What we did. We built free-tier accounts on each platform — or used our paid pilot, when we had one — and tested the actual flows listed below: AI personalisation depth, audit-trail granularity, exam-prep pacing, UAE-specific localisation. Tests are documented in docs/competitive-research/, NDA-gated to keep competitors from gaming our public methodology.
What we didn’t do. We didn’t compare on price — different per audience, see /pricing. We didn’t compare on logo count or investor list. We didn’t include platforms we couldn’t get hands-on access to.
The honesty contract. Where a competitor wins on a dimension, we say so. Where a competitor’s product is genuinely different in shape — not better, not worse — we call it different. Where we win, we name the specific reason. The table should pass the “would the competitor’s CEO read this and feel it was fair?” test.